For their new ad, KFC followed this ink-loving hipster to Louisville’s Tattoo Salvation parlor, where he eternalized his love for the 610-calorie bunless sandwich.

“I actually went on a date with my girlfriend to get a Doubledown … I think when they first came out. I guess that’s how it all started,” he said.


“I mean it’s a tattoo that people would always ask about,” he says of the questionable choice to make permanent a fast food item on his body. “And it’s funny. So.”


ANNDDD here's the finished product...