Women have gotten in a bad habit of apologizing when there's no need to. When I compliment my wife on dinner, she'll say "Sorry, it would be better if used the right ingredients".
Or my mom would day this before opening a Christmas gift: "I'm sorry, you probably won't like it. I have the receipt if you want to take it back.
It makes no sense. That's why I love this campaign. -Jim (@jimchandler105)