The Pink Tax
(noun)
refers to the extra amount women are charged for certain products or services.
Nashville's News Channel 4 recently went into a popular retail store to check out just how much extra women in Nashville are paying for their products. When they took a look at a shampoo bottle, the version targeted towards women cost 80 cents more than the same product for men.
A deodorant for woman cost 60 cents more than the men's version.
60-80 cents may not seem like that much of a difference, but experts say women eventually end up paying $1,300 more than men EACH YEAR!
How can we change this?
A professor at Middle Tennessee University, Dr. Katherine Foss, said the following:
"Pick the products that are supposedly either for men or gender neutral as opposed to the ones that are 'pinkified' or orientated towards women our girls."