Not exactly, but if you know how Popeyes is when it comes to marketing then you can bet it’s going to be something that goes viral. In this case, Popeyes did a play on Beyonce’s Ivy Park x Adidas drop and showcased a line of t-shirts, sweatshirts, button downs and hats that will be sold on their website.
If you are a Bey fan, you know she loves Popeyes chicken. Shying away from just being a gimmick, Popeyes will be donating all proceeds to Popeyes Foundation.
Read more here.