Is IHOP Changing Their Name?

Ok, not sure how I feel about this if they do change their name! In a series of tweets is appears that IHOP has changed their name to IHOB! 

Now, I will always think of IHOP as the International House Of Pancakes. What could the IHOB stand for? I'm thinking it could be International House Of Breakfast, but they sent out more tweets for people to guess and I was WAYYYY off!

I would sort of be ok if they went to International House of Bacon though because who doesn't like bacon?