Selena Gomez's New Puma Collection Is Full of Hidden Messages

Selena Gomez released her second collection with Puma today.

She placed hidden messages inside of the line to give her die hard fans a piece of her.

Some of her messages include her tattoos, her birthday, the coordinates of her hometown and even working with Lupus.

The prices for the line range from $12 for socks, $35-$80 for apparel and $120 for footwear.

“I’m in love with this collection, because it’s inspired by my life,”Selena said. “I obviously wanted to create something that matches my lifestyle and that shows the real me – I’ve said it before, I need something that’s comfortable and flattering, pieces that I can just put on and give the impression it took me hours to plan. My favorite thing about it is that it gives different nods to me, to my history. The graphics show the places that hold a special piece in my heart, my birthday, my tattoos, my identity.”

Visit to shop the collection now.



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