McDonald's made an important announcement on their Twitter account last week
Today we've announced that by mid-2018, all Quarter Pounder burgers at the majority of our restaurants will be cooked with fresh beef. pic.twitter.com/Bdf99ALlxw— McDonald's (@McDonalds) March 30, 2017
Totally harmless tweet right? A big announcement and apparently a drastic difference from McDonald's current beef situation.
Well, except Wendy's social media team was on top of it.
.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.— Wendy's (@Wendys) March 30, 2017
Yes, Wendy's, who just a few months ago made national headlines for hilariously roasting their followers on Twitter, made waves again by brilliantly trolling their biggest fast food rival.
And, as the internet usually does, the internet piled on.
@McDonalds what have you been cookin quarter pounder with ?? Semi fresh ??— Steve (@Empire365) March 30, 2017
@McDonalds Fresh beef as opposed to spoiled beef? Fresh beef as opposed to fresh kangaroo? What HAVE you been using in the 1/4 Pounders?— Glen Segal (@MGHTYDX) March 30, 2017
And someone even brought ICE CREAM to a burger fight
@McDonalds fresh beef? So what has america been eating all this time? Im done with yall plus your ice cream machines never work.— Arnizzy (@Iamarnizzy) March 30, 2017
Bless their heart, McDonald's tried to combat the Twitter reaction, but it ended up just being a series of scripted, robotic responses that didn't really accomplish their goal
@jess_2826 Every sandwich that has a Quarter Pounder patty will be served with fresh beef in most U.S. restaurants by mid-2018!— McDonald's (@McDonalds) March 30, 2017
@Sparky0914 Our 100% beef is ground, formed into patties & flash frozen to lock in freshness & flavor.— McDonald's (@McDonalds) March 30, 2017
Meanwhile, Wendy's on the other side of the computer lookin like
I believe this Twitter war has a clear winner...