Why Did A Hospital Charge A Mom $40 Just To Hold Her Own Baby?

We were pretty ticked when we saw this on Reddit. User halfthrottle (the new dad) posted the bill that proves they was charged almost $40 to hold her newborn son. It's labeled "skin to skin after c-sec".

The dad said: 

During the C-section the nurse asked my wife if she would like to do skin to skin after the baby was born. Which of course anyone would say yes too. We just noticed it in the bill today.

The nurse let me hold the baby on my wife's neck/chest. Even borrowed my camera to take a few pictures for us. Everyone involved in the process was great, and we had a positive experience. We just got a chuckle out of seeing that on the bill.

WHY would a hospital charge someone just to hold her own baby?! Apparently there's an explanation.  Another Reddit user, a nurse, gave this explanation.

As a labor and delivery nurse, I can kind of explain this. I didn't know that hospitals charged for it, but doing 'skin to skin' in the operating room requires an additional staff member to be present just to watch the baby. We used to take all babies to the nursery once the NICU team made sure everything was okay. "Skin to skin" in the OR is a relatively new thing and requires a second Labor and Delivery RN to come in to the OR and make sure the baby is safe.

Well, that sort of makes sense. But the optics on this bill don't look good.