A lot can happen with Taylor Swift in 72 hours.
1) Her lyric video broke Youtube records Friday.
It was viewed 18 million times in 24 hours. That more than doubles the previous record holder: The Chainsmokers and Coldplay’s “Something Just Like This,” which only managed about nine million streams it's first day available.
In case you missed it...
The full video is set to debut tonight at the VMA's.
2) Photos leaked of that music video and the Beyhive immediately took to twitter to accuse her of ripping off the Formation video.
3) She released her first tv commercial for UPS.
It's featuring complete promotional tie ins to purchase her song and pre-purchase her album. Word is she'll also appear on some of their trucks. Here's commercial that continues the theme of revenge.