South Dakota is coming under fire for their anti-meth public service announcements that say, "Meth. We're On It."
The state refuses to publicly say they knew it was a double-entendre and could be taken as "everyone in the state is a meth head". They've spent 1.5 million dollars on the campaign that features people from all walks of life saying, "I'm on meth". The state claims it means "we're on this problem". But c'mon!
It is a serious problem in South Dakota, where they have double the number of people on meth per capita.
What was that other campaign?!
Yes, you saw that correctly. In 2014 they had a campaign to not have people jerk the steering wheel in snowy weather that said: