Coca-Cola Is Selling Bottles With Lightsabers That Light Up When You Touch Them.
Star Wars fans, this Coke bottle is the must have-if you can find one. In order to find one you have to be in Singapore. In the ad shown on Instagram, Rey and Kylo Ren's sabers light up blue and red. The effect comes from a specific type of battery-operated LED. In a statement Coca-Cola explained, the bottles are wrapped in a thin flexible OLED panel and electronics including battery. Only 8,000 bottles have been made and you can't just walk into any store in Singapore and get one. You have to go on a scavenger hunt for them.
So, it turns out, they're just as easy to get as the Baby Yoda plush dolls. C'mon Disney, now your marketing people are just messing with us! Explain how you're not. We'll wait and have some soup.