Coffee won't blow your budget anymore. Panera is gonna give you the fixed coffee price of $8.99 a month.
They want to bolster their morning business and get more people in their loyalty program. Morning breakfast is becoming bigger business. Next week, Wendy's opens for breakfast with a menu that is getting huge buzz for it's tasty breakfast sandwiches.
The coffee subscription appears to be the first of it's kind in a national chain. Despite looking like a bakery, people still consider it a soup and salad place. So they added new breakfast items. Now they've made coffee subscriptions the latest part of the lure.
Panera has been trying it in several test markets, including Nashville. Have you tried it?
Tell me how you like it.
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