Coffee won't blow your budget anymore. Panera is gonna give you the fixed coffee price of $8.99 a month.
They want to bolster their morning business and get more people in their loyalty program. Morning breakfast is becoming bigger business. Next week, Wendy's opens for breakfast with a menu that is getting huge buzz for it's tasty breakfast sandwiches.
The coffee subscription appears to be the first of it's kind in a national chain. Despite looking like a bakery, people still consider it a soup and salad place. So they added new breakfast items. Now they've made coffee subscriptions the latest part of the lure.