Today is March 2, and McDonald's has declared a national Egg McMuffin day. Celebrating the ever holdable-while-driving breakfast food isn't just a fun thing to do for McDonalds. It's also a defensive strike at it's newest competitor.
But first, here's how to get the free sandwich. Each customer gets a free one today between 6am-10-:30am. You have to download the McDonald's mobile app to redeem the free sandwich. That's it.
The timing of national Egg McMuffin day is no coincidence. Monday, March 2 is also the debut of Wendy's restaurants serving breakfast for the first time. Wealthy fast food breakfast menu has become a very part of the biz, there's some particular worry that Wendy's will take a big bite out of other restaurants like McDonalds. Their new menu at Wendy's is getting plenty of rave reviews and buzz ahead of its release this morning.