The Car Upgrades Most People Want. And The Ones They Don't.


Portrait of teenage girl in her first car

Photo: Getty Images

AutoPacific surveyed nearly 90,000 recent car buyers. In their Future Attribute Demand Study, they found the little car features we want on our new car. I was a little surprised by some.

  1. Heated seats: 66%
  2. Blind-spot monitoring: 60%
  3. Front and rear parking sensors: 55%
  4. All-wheel or four-wheel drive: 54%
  5. Lane-departure warning: 54%
  6. Apple CarPlay and/or Android Auto: 53%
  7. Power front passenger seat: 52%
  8. LED accent lights: 52%
  9. Ventilated or cooled seats: 50%
  10. Memory driver's seat: 49%
Female driver switching radio stations

Photo: Getty Images

And here's the features buyers cared about, but a lot less. The least desirable upgrades are:

  1. Augmented reality head-up display: 14%
  2. Electronic engine noise enhancement: 13%
  3. Ability to purchase things from the vehicle infotainment system: 12%
  4. Biometric features: 9%
  5. Gesture controls: 9%
  6. Concierge services: 7%
  7. Fully-autonomous, hands-free driving with no steering wheel: 7%

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