For the first time since 2018, Amazon Prime will be more expensive. The e-commerce giant announced a rate increase from $13/month to $15/month, or $139 paid annually. That's an increase of $20 from the previous $119/year.
Back in 2018, Prime was just $99 a year, or $10.99 a month.
The company cites increasing transportation costs and inflation as a reason for the hike.
Many are quick to note that Amazon is setting record profits since the pandemic began, and their 16% price increase isn't really in line with the standard inflation rate across the country.
Others are pointing out monopolistic tendencies and accusing Jeff Bezos of being greedy in a time where most people just need a break.
Will you re-think your Prime membership with the upgrade?
A lot of people claim they will.
On the heels of negative stories about Amazon's work environment, this isn't a good look.