Bud Light has partnered with GLAAD (formerly the Gay & Lesbian Alliance Against Defamation) for over two decades and they continue to support the LGBTQ community.
To celebrate Pride Month (June), Bud Light will be selling rainbow-colored aluminum bottles in bars across the United States starting May 27th through June 20th.
$1 from every case sold will be donated directly to GLAAD.
In a news release, Andy Goeler, VP of Marketing, said the following:
"The way we see it, our beer is for everyone to enjoy. With the release of these new bottles, we hope to create something that everyone can feel proud to hold during Pride month."
In addition, Bud LIght is also sponsoring the Governors Ball Music Festival in New York May 31st-June 2nd and hosting an all-LGBT lineup of performers on their personal stage.