So if you're thinking about braving the crowds for Black Friday shopping (or scouring for deals in the comfort of your underwear like I do), the website WalletHub.com has done the research to find out what to target this year.
They say the best deals can be found on music, movies, and books - which on average are marked down 53% below their normal price on Amazon.
This, I honestly believe, based on all of the $2, $3, and $5 movie deals that are out there at all the big retailers. Books, I can't really speak for, because I don't think I've bought a new book in years (I usually buy them for like 15 cents at McKay's).
Video games also score high, with an average discount of 38% below normal price. Toys, computers, and phones are also deeply discounted, so if you wanna drop a thousand bucks on that new iPhone X, Black Friday might be the time.
The worst deals? Well, WalletHub says to avoid jewelry and clothing, as they're only discounted by about 7% below normal Amazon prices for Black Friday.
What about places to shop?
Well, WalletHub.com went through all the Black Friday ads and determined that Kohl's (66%), Sears (50%), and Macy's (46%) have the highest average markdowns. So if you wanna stand in line for hours in the cold and get trampled by a stampede of thousands of people trying to get their hands on those doorbuster items...those might be the stores to start at.
Happy shopping! I'll be at home watching college football and buying things on the cheap online.