Although the NFL will not officially comment, several sources cited by Billboard magazine claim that Maroon 5 will headline the biggest halftime show in sports - The Super Bowl Halftime Show - on February 3rd in Atlanta.
While there's no arguing that Maroon 5 is one of the hottest acts in the world, people are not necessarily happy about the selection, citing that Atlanta is such an important music town that more local flavor should be added to the show.
There IS a rumor that Cardi B and Travis Scott will both guest perform with Maroon 5, but nonetheless there are certainly other worthy options that got their start in the ATL.
Others, however, are more welcoming to the news, because after all Maroon 5 is awesome.
While one person brought up this fitting but likely unpopular irony...
Look, guys, here's the thing about the Super Bowl Halftime Show, and @ me if you want...
It's not for you.
I say this as someone in the media industry who understands how these things work.
I understand and totally agree with the things you're saying about Atlanta-based artists...Usher, Ludcaris, Outkast - these are all artists that would celebrate the culture in Atlanta while being mainstream enough for the average fan to tune in.
But it's not for you.
The Super Bowl Halftime Show is designed for one thing and one thing alone...to generate advertising revenue from huge multi-billion dollar corporations. And I have news for you. The people running those multi-billion dollar corporations? They want Maroon 5. They want Justin Timberlake. They want Katy Perry. The want the biggest, mass appeal, family-friendly pop stars of the moment, because they're going to use those advertising spots before and after the Halftime show to try to peddle products to people who easily recognize those pop stars.
And most of the people that watch that Halftime show are between 25-54 years old, and the NFL especially cares about the upper part of that demographic because they're the ones with the most disposable income.
My older sister is 44. She has absolutely NO idea who Migos is. So as cool as a Migos-headlined Super Bowl show would be, she wouldn't watch because she doesn't care. You know who my 44-year older sister loves?
And that is why they're headlining the Halftime Show guys.
So I get it...these big Atlanta-based hip-hop artists would be an AMAZING halftime show...if the halftime show was built for us.
But it's not.
One thing we can all agree on, though, is that Maroon 5 IS a big artist and they're a lot of fun live, so regardless of your feelings about the act on the Halftime Show, it should at the very least be a great performance.