Yes, I know you're thinking "isn't that just a video?". I mean, yeah, I guess I can see where you'd get that, but it's a little more complex.
The new Instax mini LiPlay allows you to attach a voice message or other audio to your photo. When it prints your photo, it will embed a QR code in the print.Then, just scan the QR code and you can hear your audio!
The camera also comes with pre-installed design frames and layouts that are available through the associated app. The camera is available in three colors - "Blush Gold", "Stone White", and "Elegant Black".
The nicest part about the new camera is that it has a LCD monitor that allows you to choose and edit your photos BEFORE printing so you can avoid wasting all the film on photos where your eyes are closed.