Kendall Jenner's new Pepsi commercial has caused quite a bit of controversy since its debut.
In the ad, Kendall is seen modeling at a photo-shoot, when she suddenly sees a protest going by.
After taking off her high fashion clothes and make-up, she joins the crowd and hands the police officers a Pepsi.
Pepsi's official YouTube description of the commercial calls it “a short film about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back.”
Gina Mei from Cosmopolitan writes:
"Many were quick to point out that the ad was blatantly taking advantage of the recent increase in protests sweeping the nation as a result of the most recent presidential election. Furthermore, the ad seems to be specifically co-opting imagery from the Black Lives Matter movement: In particular, the now iconic photo of protester Iesha Evans being arrested in Baton Rouge while peacefully protesting. But, as Elle points out, instead of featuring a black woman putting herself at risk in order to protest for her right to exist, the commercial instead replaces her with a wealthy, white supermodel - who in no way faces the same risks for her actions."
Hell yeah I hope the militarized police force beats the shit out of me while enjoying a cool, refreshing Pepsi™ https://t.co/E7NgU9uTwS— Dan Ozzi (@danozzi) April 4, 2017
Pepsi has responded to the outrage with the following statement:
What do you think of Kendall's Pepsi commercial?
so many adults had to fuck up in so many unique and equally tone deaf ways to make this awful ad, it's honestly breathtaking https://t.co/j7BdoVw0cC— kevin shark (@boynamedshark) April 4, 2017
theory: that Kendall Jenner Pepsi ad is actually a Coke ad— Chris Gayomali (@chrisgayomali) April 4, 2017