The NFL just announced a multiyear partnership with Jay-Z & Roc Nation aimed at enhancing 'live-game experiences' and social justice efforts.
"Roc Nation is one of the most globally influential and impactful organizations in entertainment," NFL Commissioner Roger Goodell said. "The NFL and Roc Nation share a vision of inspiring meaningful social change across our country. We are thrilled to partner with Roc Nation and look forward to making a difference in our communities together."